Lattimer Communications, an Atlanta marketing communications agency, was recently awarded Best Advertising (Multicultural) for its “Visit Orlando without Kids” promotion during the American Marketing Association, Atlanta Chapter’s Annual AMY Awards held at the Fox Theatre in downtown Atlanta.
The promotional campaign encouraging affluent African-Americans to consider Orlando as an adult vacation destination featured a mix of digital advertising, sweepstakes, radio promotion, targeted email, video and blogger integration with the use of Lamar and Ronnie Tyler of Black and Married with Kids.
“We are so honored to be recognized for our work by a committee of our peers in the American Marketing Association,” said Isadora Brown, vice president at Lattimer Communications. “We work hard to develop work that not only resonates with multicultural markets but is also respectful of those markets. We are extremely proud of the success of the “Visit Orlando Without Kids” campaign.”
In addition, Lattimer Communications picked up three awards from the International AVA Digital Awards. Lattimer Communications was recognized with Platinum and Gold Distinctions for promotions completed for DeKalb Medical at Hillandale and the Albany-Dougherty Economic Development Commission.
Lattimer Communications’ 30-second commercial for DeKalb Medical at Hillandale, “The Cure for the Common Hospital,” won a Platinum award in the “Commercial Hospital” category.
Both, Platinum and Gold distinctions, were presented to Lattimer Communications for “Choose Albany, GA,” a promotional video shot solely on the iPhone 5s, developed for the Albany-Dougherty Economic Development Commission. These distinctions were awarded for “Creativity (Web Video) - Videography” and “Video for the Web - Travel” respectively.