Cochran-Johnson + Greater Hidden Hills to launch massive litter cleanup in DeKalb

Left to Right: Lorraine Cochran-Johnson stands with Jan Costello, Nadine Rivers-Johnson, Herbert Love, andPhyllis Frierson, who are all board members of the Greater Hidden Hills Community Development Corp.

DeKalb County’s Super District 7 Commissioner Lorraine Cochran-Johnson is partnering with the Greater Hidden Hills Community Development Corporation to launch a super litter clean-up campaign in DeKalb. Cochran-Johnson says the initiative will culminate with a county-wide community cleanup day on Saturday, June 1. The effort is part of her larger mission to help make DeKalb a more attractive to residents, businesses and tourists.

“Across DeKalb County there is an abundance of litter along our roadsides,” Cochran-Johnson said. “This litter affects not only the aesthetics of our communities, but reflects the lack of pride far too many DeKalb residents exhibit. The ‘Your Community, Your Litter Campaign’ is designed to encourage pride in our communities through education and community collaboration. It is time to clean up DeKalb!”

The Greater Hidden Hills Community Development Corporation, which is spearheading the campaign supported by Cochran-Johnson, is seeking to produce a massive presence along roadsides and in high-traffic areas within the four corners of the Hidden Hills Overlay District.

“We hope our efforts will inspire people to show respect for our homes, parks and businesses. We encourage all communities to join us, clean up our streets, and stop littering,” said Jan Costello, president of Greater Hidden Hills CDC.

To build litter awareness and encourage community pride, the comprehensive efforts will include a video and jingle content where local students will develop original content supporting the “Your Community, Your Litter – Pick It Up” theme.

The winning students and teachers will receive Amazon gift cards, pizza parties and recognition for their efforts. More importantly, the videos and jingles will become the marketing engine behind the anti-litter campaign.