ATLANTA—De Louise-Lorraine Fine Frames and Hardware, Inc. today announced its partnership with Nordstrom’s popup event featuring seven black-owned companies during Black Business Month, celebrated during the month of August.
De Louise-Lorraine was founded by Lorraine Cochran-Johnson, who serves as the District 7 commissioner for DeKalb County government.
The in-store event will take place at the Perimeter Mall’s Nordstrom on Aug. 26-28 daily from noon to 6 p.m. The Perimeter Mall’s Nordstrom is one of six U.S. locations hosting #BuyBlack pop-up shops this month.
The businesses are partnering with Nordstrom through its Fifteen Percent Pledge, as a part of Nordstrom’s commitment to buy 10x more goods from Black-owned businesses by the end of 2030.
“This year’s event features seven Black owned businesses that embody the quality for which Nordstrom and our select clientele demands,” said store manager Stephanie Cole. “We are excited to support deserving Black businesses who are retail worthy.”
Pete Nordstrom, chief brand officer and president of Nordstrom, Inc., stated in a news release on the company’s web site that Nordstrom is committed to the Fifteen Percent Pledge.
“Over the next 10 years Nordstrom will grow purchases from brands owned or founded by Black individuals by 10x by the end of 2030. Long-term societal change cannot happen overnight. We are excited to partner with the Pledge on this commitment to economic equity and sustainable growth as we work to increase the number of Black-owned and founded companies we partner with throughout our business.”
“When we first launched the Fifteen Percent Pledge, our focus was on encouraging retailers to commit to a minimum of 15 percent of their shelf space to Black-owned businesses,” said Aurora James, founder of Fifteen Percent Pledge. “While this is still our ultimate goal, we know that progress won’t be possible without growing the pipeline of Black-owned businesses. We applaud Nordstrom for the work they’re doing to create financial opportunities for the Black community.”
De Louise-Lorraine Fine Frames was designed to meet the growing demand for luxury optic eyewear. De Louise-Lorraine features bold fashion design to create timeless, distinctive frames that are a work-of-art, according to a news release. Created by designer Cochcran Johnson, the Signature Collection was inspired by Camelot, an era where major fashion houses were celebrated for their unique approach to awe inspiring accessories and couture garments.
The De Louise-LorraineSignature Collection was developed using Computer Automated Design (CAD) by certified engineers. De Louise-Lorraine uses the highest grade of cellulose acetate and is hand-polished with a scientific bridge and temple that provides a superior fit for all races and ethnicities, Cochran-Johnson said.
“De Louise-Lorraine was inspired by my mother. My product evolved from generations of timeless distinction bred by men and women who knew how to command attention without a spoken word,” Cochran-Johnson said. “I’ve designed frames that cater to everyone from the consummate professional to the blue-blooded aristocrat.”